Content Strategist

Craft the voice of the future of aesthetic care. At VirtuSpa, content is more than communication—it's how we build trust, drive engagement, and empower aesthetic practices to thrive. As our Content Strategist, you'll lead the development and execution of our brand narrative across multiple channels including product education, help center, lifecycle emails, and thought leadership. You'll shape how medical spas, dermatologists, and plastic surgeons learn about, use, and fall in love with VirtuSpa. Your writing will bring clarity to complex features, spotlight innovation, and help us stand out in a fast-growing industry.

What You'll Do:

• Own the content strategy: Define the tone, messaging, and editorial calendar that guides how we communicate across every customer touchpoint.
• Write with authority and empathy: Create compelling, accurate content—from website copy and help center articles to email sequences and product tooltips.
• Collaborate cross-functionally: Work with product, design, support, and customer success to ensure content aligns with business goals and user needs.
• Educate and inspire: Lead content creation for onboarding guides, tutorials, best practices, and case studies that highlight the value of our platform.
• Optimize for performance: Monitor analytics and engagement metrics, and iterate on content for SEO, conversions, and clarity.
• Maintain consistency: Ensure all messaging reflects the VirtuSpa brand voice—clear, professional, modern, and human.

What You Bring:

• 4+ years of experience in content strategy, copywriting, or UX writing for a SaaS or digital product
• Impeccable grammar, writing, and editing skills
• A portfolio that demonstrates clear, concise, and engaging communication
• Strong understanding of audience segmentation, funnels, and content formats
• Familiarity with med spa or AI-driven tools is a plus
• Bonus: experience building knowledge bases or help centers

Why You'll Love This Role:

• You'll define the voice of a rapidly evolving brand in a specialized market
• You'll work on high-impact content that educates and converts
• You'll have freedom to innovate and experiment with messaging across all media